The American Society on Aging's Business Forum on Aging
and Mary Furlong & Associates present:
The Fourth Annual What's Next Boomer Business Summit
How to Win in the $2 Trillion-Per-Year Boomer Market
This annual Summit focused on how innovative companies, entrepreneurs and organizations can tap the lucrative boomer market.
Leaders from a variety of industries—which serve the 45+ consumer—came together to create an exciting platform where ideas were exchanged, new colleagues met and practical tools acquired.
March 5th and 6th, 2007
Hyatt Regency, Chicago, IL
Boomers Mean Business!
Smart companies are tapping into the largest and fastest-growing market segment in the U.S. and globally. The burgeoning boomer market is now 78.2 million strong and it represents more than $2 trillion in annual spending.
Households headed by someone 40 or older hold 91% of America's net worth. (Kenneth Gilpin, New York Times)
Boomers lead a new entrepreneurial surge. The boomer-and-older entrepreneurs now account for 54% of self-employed workers—up from 48.5% in 2000. (Challenger, Gray & Christmas, Inc. 8/05)
Topics from this summit will enable you to:
DISCOVER why Corporate America is moving fast into the boomer market
HEAR what the analysts know about financial services, lifestyles and consumer-driven healthcare
SEE how purpose-driven brands become category leaders
HEAR new research and case studies
LEARN the changing rules of marketing—search, word of mouth, buzz, product placement
IDENTIFY the distribution partners that serve the 40+, 50+ and 60+ consumers
Purchase the Audio and Video Content:
You can purchase the entire audio and video recording of this conference for only $225.00, which includes keynote speeches by Emily Pardo, the Chief Brand Officer of AARP; Larry Keeley, the President and Co-Founder of Doblin Inc; and Gail Sheehy, author of Sex and the Seasoned Housewife and Passages.
Or you can select recordings of individual speeches and seminars, which start at only $14.95