With Boomers turning 60 and estimated to account for a third of U.S. economic activity, marketers are scrambling to target this unique demographic. There is an increasingly growing need for organizations to better understand how the changing needs and harness the purchasing power of this nearly-silver generation.

This one-day conference featuring an exceptionally strong panel of expert speakers was devoted to understanding how to better market to Baby Boomers as they turn 60 and beyond. Don't miss this opportunity to learn how to win over this generation's hearts, minds, and wallets.

The conference showcases nationally recognized Baby Boomer researchers--including Matt Thornhill (Founder/President, The Boomer Project) and Mike Irwin (President, Focalyst), who have never before shared a podium.

"With Matt and Mike as speakers, BEYOND THE BOOMERS features the heads of the two top research firms specializing in the 50+ Market," said Chuck Nyren, another speaker and award-winning author of business best-seller, Advertising to Baby Boomers. "For marketing/advertising professionals and anybody with a product or service for Baby Boomers, it can't get any better than this."